About us


About Saad Al Bashir Establishment


Saad Al Bashir Establishment has been established in 1988 in Jeddah, distributing all Raw Materials for Pastry from Carma Chocolate Company in Switzerland, Chocolate, Jam and Toppings along with a very various range of products that meet all customers requests.
Saad Al Bashir Establishment has gained the trust of the Saudi Arabian Consumer from Hotels, Restaurants, Bakeries.
CARMA® is famed for its exceptional couvertures thanks to its Masters of Swiss Edel Couvertures since 1931 - they hold the secret of perfecting Swiss Chocolate making. The different couverture ranges offer a variety of flavor profiles for a wide range of chocolate creations.
Think pralines, desserts, cakes, entrements, petits fours and verrines. All our core range couvertures are blended with a minimum content of edel cacao. They are superbly workable for all kinds of applications from casting hollow moulds to luscious center fillings. And offer a wide working range: from machine to hand processing.

We really are a one-stop shop where you will find everything you need to satisfy those with a discerning sweet tooth.
Our products regroups the following:
- Couvertures: Dark / Milk and White Chocolate
- Chocolate Mousse
- Toppings (Strawberry / Raspberry / Mango / Caramel)
- Massa Ticino Sugarpaste
- Chocolate Coating
- Chocolate Vermicelli Dark
- Apricot Jam Filling
- Strawberry Jam Filling
- Quick Gel
- Marzipan Almond Paste
- Tartlettes